COOLANGATTA, AUSTRALIA: (October 19, 2006) – The Association of Surfing Professionals Ltd (ASP) is pleased to announce that Foster's have re-signed as naming rights sponsors of pro surfing's elite ASP World Tour for a further 12-month period starting from January 2007.
Foster's have been naming rights sponsors for the past three years and have greatly contributed to the promotion and development of the sport as a whole and their further commitment will greatly enhance the opportunities for the further growth of what is one of the most exciting sports in the world.
"We're extremely happy that Foster's are back on board," said ASP Chief Executive Officer Brodie Carr. "They have been a fantastic supporter of ASP and our premium men's pro surfing tour and we look forward to the continuing partnership.
"With the further commitment we will be able to develop new media platforms, improve our coverage and continue to spread the great vibe of surfing to the masses."
Carr indicated that with groundbreaking webcasting attracting massive audiences, plus the monthly international TV show now reaching hundreds of millions of living rooms across the globe, the enthusiasm for the revamped "Dream Tour" is providing a fantastic marketing platform for corporate entities.
"ASP is demonstrating now that we can deliver returns to our sponsors and there is real value in being associated with world's best surfers in the world's best waves at our world class events," said Carr.
For Foster's the association with pro surfing is a perfect match.
"Sun, sand, the beach and sport are a great fit for Foster's – Australia's internationally famous beer," said Foster's Group Chief Marketing Officer Richard Scully. "The ASP World Tour showcases not only the competitive environment of pro surfing but also the fantastic associated lifestyle, and we are proud to continue our association for our fourth consecutive year.
"The great surfing countries are also big fans of Foster's and we're looking forward to flying the flag as another great Australian on the Foster's ASP World Tour."
The 2006 Foster's ASP World Tour now heads to Imbituba, Brazil for the Nova Schin Festival, which is the 10th event of the 11-tournament season.
With Kelly Slater (USA) having wrapped up his eighth world crown just recently at the Billabong Pro Mundaka, there will be intense competition for the remaining hotly contested top five positions on the overall rankings.
Mixed with the unpredictable nature of the beachbreak conditions at the location, the stage will be set for an almighty showdown as numerous local rookies will be out to cause havoc amongst the sport's most notable stars.
Current Foster's ASP Men's World Tour top 10 ratings after event #9 The Billabong Pro Mundaka
1. Kelly Slater (USA) 7824
2. Andy Irons (HAW) 6348
3. Taj Burrow (AUS) 6290
4. Joel Parkinson (AUS) 6050
5. Mick Fanning (AUS) 5848
6. Bobby Martinez (USA) 5843
7. Damien Hobgood (USA) 5152
8. Tom Whitaker (AUS) 4948
9. Taylor Knox (USA) 4880
10. Dean Morrison (AUS) 4856